Most businesses work hard to generate leads — through paid ads, referrals, networking, or inbound content. But here’s the uncomfortable truth: a huge chunk of those leads go absolutely nowhere. Not because they weren’t qualified.Not because they weren’t interested.But because no one followed up. According to research, 79% of leads never convert due to lack […]
The Real Cost of Not Following Up on Leads Read More »
It’s one of the biggest bottlenecks in B2B sales — your closers are spending too much time chasing leads instead of closing them. Many companies expect their sales reps to handle the entire cycle:Prospecting, qualifying, nurturing, closing… and maybe a follow-up or two after that. The problem? When everything is everyone’s job, nothing gets done
Why Your Sales Team Shouldn’t Be Doing Their Own Prospecting Read More »
If you’re giving up after one or two outreach attempts… you’re leaving money on the table. In today’s noisy B2B world, getting someone’s attention — and keeping it — requires more than a single email or call.But most sales teams don’t follow up nearly enough, which means warm leads go cold and opportunities are missed.
The Follow-Up Formula: How Many Touches It Really Takes to Book a Meeting Read More »
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