If you’re giving up after one or two outreach attempts… you’re leaving money on the table.
In today’s noisy B2B world, getting someone’s attention — and keeping it — requires more than a single email or call.
But most sales teams don’t follow up nearly enough, which means warm leads go cold and opportunities are missed.
So how many follow-ups does it really take?
Let’s break it down.
The Numbers Don’t Lie
🧠 Studies show it takes 5 to 8 touches on average to book a meeting with a cold lead.
But here’s the kicker:
👉 44% of salespeople give up after just one follow-up.
👉 Only 8% follow up more than five times.
Translation? The majority of your competition is giving up too soon. If you stay consistent, you win.
Why Follow-Up Matters So Much
Your prospect isn’t ignoring you because they’re not interested — they’re just busy, distracted, or not ready… yet.
A smart follow-up strategy:
- Keeps your name top of mind
- Builds familiarity and trust
- Increases the chance of a response over time
It’s not about being pushy — it’s about being present when the timing is right.
What Consistent Follow-Up Looks Like
Effective follow-up is multi-channel and strategic. It’s not just sending the same email five times.
Here’s a simple example of a 7-touch follow-up sequence:
- Cold email
- LinkedIn connection + message
- Follow-up email
- Phone call + voicemail
- LinkedIn content engagement
- Second follow-up email
- Final call with voicemail or text
Each touch builds momentum — and increases your chances of getting a “yes.”
The Problem: Most Teams Don’t Have Time
Your sales reps are juggling demos, proposals, pipeline reviews, CRM updates, and more.
Consistent, multi-touch follow-up? That often falls to the bottom of the list.
And that’s exactly why deals fall through the cracks.
The Solution: Outsource the Follow-Up Game
At FullForceProspecting, we build automated and human-led follow-up sequences that keep your pipeline moving — without overwhelming your team.
✅ We stay on top of your leads
✅ We follow up across channels
✅ We book the meetings — so your team can focus on closing
Final Thought
If you’re not following up at least 5–8 times, you’re not really in the game.
Persistence wins in prospecting — and we’re here to help you win more.