You did it.You showed up.You invested in your booth, your signage, your time, your energy, your pitch, your team, and your brand. You shook hands, swapped cards, scanned badges, and had real conversations.People were interested.People said “Follow up with me.”You walked away with a stack of business cards, QR scans, and notes scribbled on the […]
Most businesses work hard to generate leads — through paid ads, referrals, networking, or inbound content. But here’s the uncomfortable truth: a huge chunk of those leads go absolutely nowhere. Not because they weren’t qualified.Not because they weren’t interested.But because no one followed up. According to research, 79% of leads never convert due to lack
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