Meet Your BDR Team
The People Behind The Pipeline
Meaningful growth starts with meaningful conversations. Through strategic outreach, disciplined execution, and a human-centered approach, we help organizations build pipeline and drive growth.
“Flexible, professional, and responsive to our needs. Joel was a trusted partner and a pleasure to work with.”
Antoinette Jackson
Fleet Management & Transportation Services Provider
Joel Lomax is the founder of Full Force Prospecting, a human-centered business development firm built around one core belief: meaningful conversations still drive business growth.
With more than 8 years of experience in B2B business development, Joel has worked across a wide range of industries including SaaS, healthcare, industrial automation, technology, and advertising. Throughout his career, he has helped organizations create pipeline, build relationships, generate opportunities, and support long-term growth initiatives.
Rather than relying on a one-size-fits-all approach, Joel has repeatedly stepped into unfamiliar industries and learned how organizations communicate, how buyers think, and what creates meaningful business conversations. From understanding ideal customer profiles and messaging to navigating objections and sales processes, his experience has been built through real-world execution across multiple business environments.
Full Force Prospecting was created from the belief that business development should be more human, more strategic, and more intentional than simply measuring activity or chasing numbers. The company exists to help organizations create meaningful conversations, support growth initiatives, and build pipeline through disciplined execution and human-centered outreach.
Today, Joel and Full Force Prospecting partner with organizations that want more than a vendor, they want a trusted extension of their business development efforts.
The Future of Business Development ⚡
Joel Lomax
CEO, Founder
We launched Full Force Prospecting with one goal: to help B2B companies consistently fill their pipelines using practical, no-fluff outbound strategies.
After starting my career in business development in 2017, I quickly realized that great sales results don’t just come from charisma they come from systems. Over the years, I’ve helped build prospecting programs from the ground up, trained SDR teams, and closed deals across industries ranging from staffing to tech to media.
At the same time, I built my own media brand, growing it to over half a million followers and 400K monthly readers. That experience gave me a deep understanding of digital engagement, messaging, and how to cut through the noise.
Full Force Prospecting is the result of that journey where corporate sales discipline meets entrepreneurial hustle.
Whether you’re a founder wearing too many hats or a sales leader trying to scale outreach, I’ll help you build a repeatable system to find the right prospects, start real conversations, and grow your revenue. From lead list strategy to cold outreach cadences, I don’t just teach it I’ve done it.
Petra Lomax
chief operating officer
The Future Of Business Development ⚡️
We started Full Force Prospecting because companies need opportunities, and we believe there is a better way to create them.
Our experience across multiple industries has shown us that great products and services alone are not enough. Growth requires intentional outreach, consistent follow-up, and meaningful conversations with the right people.
That’s where we come in. Full Force Prospecting helps organizations create opportunities, build relationships, and support long-term business growth.
Testimonials
Don’t just take our word for it — here’s what our clients say about working with Full Force Prospecting.
Whatever your hand finds to do, do it with all your might.